About Us

The Company

Westjewel was incorporated in 2004 and is recognised as one of South Africa’s leading jewellery wholesalers and manufacturer’s agents, servicing South Africa and the border countries. Its main area of expertise is in gold and silver chain, which accounts for the bulk of the company’s business. In addition, the company supplies other complimentary products in gold and silver.

WestJewel (Pty) Ltd was purchased from GlobalJewel Ltd, an unlisted public company, in 2010. and is based in the City of Cape Town.

Our Mission

At WestJewel we strive to give our customers the best service we can, recognising always, that without them WestJewel would cease to exist.

We deal with customers courteously and understand their needs, even if we cannot always meet them.

We pride ourselves on engendering honest and mutually beneficial relationships with all stakeholders.

We respect the Company’s stakeholders and recognise their importance and value to the Company.


Paul Worthington – Chief Executive Officer

Paul joined WestJewel shortly after the company began trading in 2004, and over the years he has become the driving force behind our development. His natural affinity for customer service has seen him build an enviable reputation in the industry as a person who always puts the customer first. He has built a solid base of reliable and loyal customers, and during the COVID19 lockdown period he used the time to help them by creating a modern website which enables customers to sit in their offices, view and order from WestJewel’s full range of products on-line.


Priscilla Joseph – Sales and Administration Controller.

PJ, as she is affectionately known, has been a part of South Africa’s jewellery industry since 2000, and joined WestJewel shortly after inception. Well known to all the customers, she is the mother of the WestJewel family. The all-knowing and protective centre of the office, controlling the administration and internal sales. She even makes coffee occasionally.


James King – Non-executive Chairman & Business Consultant

Following a successful business career in Marketing, Sales, Financial Services and Project Management in the UK and South Africa, James, together with Henk van der Merwe, established WestJewel (Pty) Ltd in 2004. Since then he has retired from executive duties, but still consults on a regular basis with Paul Worthington.

James brings a wealth of business experience to WestJewel and is well practiced in the management of small and medium sized businesses. He is especially aware of the importance of good interpersonal relationships in the business environment. Familiarity with the administrative and accounting aspects of running a business and his financial services background including knowledge of corporate structuring is a bonus.

Henk van der Merwe – Non-executive Financial Consultant – BCom (Acc) (Hons) (Pret), (Cum Laude) CA (SA)

Henk is a Chartered Accountant (qualified 1990). After completing his articles, he started his Merchant Banking career at ABSA Corporate and Merchant Bank, then moved on to ING Barings (London), FBC Fidelity Investment Bank and Grindrod Bank. He specialises in corporate finance in the mergers and acquisitions, IPO and listing field. He also has extensive experience in private equity. Apart from merchant banking and consulting, he has also worked as a senior executive in the financial services and food industries for thirteen years, in Southern Africa.